The Asphalt Pavement Alliance (APA) kicked off its Asphalt FACTS campaign to help raise public awareness about the many benefits of asphalt pavements. The Asphalt FACTS campaign is centered on a new website,www.AsphaltFACTS.com, which highlights the truth about smooth, safe, durable, quiet, and economical asphalt pavements. The site offers a wealth of links to resources for more information. The site will be promoted through print advertising in trade magazines, social media campaigns and other education efforts.
(source: ASPHALT Magazine, click here for complete article)
