A highlight of the recent NAPA 59th annual meeting was the unveiling of the industry’s new coordinated Go-to-Market effort. The comprehensive communications program builds on a wide range of scientific and engineering research, and a solid understanding of what drivers want from a pavement. The end focus is on the high performance attributes of asphalt pavements that ensure a consistent level of drivability. These research efforts were outlined in a booklet distributed at the session; click here to access a digital version.
(Courtesy of NAPA Action News)
